Campaigns

Below are some campaigns made for existing brands with the goal to change consumer's perceptions of the company, while giving them a new brand image.

This campaign was intended to give Heinz a new personality. It involves an awkward, comically television commercial created to remind ketchup fans that Heinz is the best choice by showcasing an absurd love towards the company's products. The image to the left is the client leave-behind and to the right is the commercial script with the storyboard.

This campaign was specifically made for the radio. Using a cognitive strategy, this advertisement simply introduces a healthier alternative to normal Pepsi (Pepsi Zero Sugar) to health-conscious consumers showing them that just because the drink is delicious, doesn't mean that it's  bad for them.