Creative Concepts

My group was instructed to select a brand that was seemingly losing relevance and create and outline/concept for how to remind consumers of its value through story telling.

Based on statistics about Wendy's, we had to identify their competition, understand the psychological process of why consumers purchase Wendy's, and determine the best advertising strategy for the company in order to stand out against competitors in the same category.

I was given a target consumer with a small list of facts about him. My job was to write a creative concept, specifically for this consumer and persuade him to become a returning Mint Mobile customer.